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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">vaganov</journal-id><journal-title-group><journal-title xml:lang="ru">Вестник Академии Русского балета им. А.Я. Вагановой</journal-title><trans-title-group xml:lang="en"><trans-title>Bulletin of Vaganova Ballet Academy</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1681-8962</issn><publisher><publisher-name>Vaganova Ballet Academy</publisher-name></publisher></journal-meta><article-meta><article-id custom-type="elpub" pub-id-type="custom">vaganov-1644</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ТЕОРИЯ И  ИСТОРИЯ ИСКУССТВА</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>ТHEORY AND HISTORY OF ART</subject></subj-group></article-categories><title-group><article-title>Роль медиа в развитии художественных форм и языка современного искусства</article-title><trans-title-group xml:lang="en"><trans-title>The Role of Media in the Development of Art Forms and the Language of Modern Art</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Югай</surname><given-names>И. И.</given-names></name><name name-style="western" xml:lang="en"><surname>Yugai</surname><given-names>I. I.</given-names></name></name-alternatives><bio xml:lang="ru"><p>д-р искусствоведения, проф. каф. </p><p>ул. Фучика, 15, Санкт-Петербург, 192236</p></bio><bio xml:lang="en"><p>Dr. Habil. (Arts), Prof. of the Chair </p><p>Fuchika str., 15, St.-Petersburg, 192236</p></bio><email xlink:type="simple">yugaiinga@gmail.com</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Санкт-Петербургский гуманитарный университет профсоюзов</institution><country>Россия</country></aff><aff xml:lang="en"><institution>St. Petersburg Humanitarian University of Trade Unions</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2021</year></pub-date><pub-date pub-type="epub"><day>28</day><month>05</month><year>2021</year></pub-date><volume>72</volume><issue>2</issue><fpage>196</fpage><lpage>206</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Югай И.И., 2021</copyright-statement><copyright-year>2021</copyright-year><copyright-holder xml:lang="ru">Югай И.И.</copyright-holder><copyright-holder xml:lang="en">Yugai I.I.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://vaganov.elpub.ru/jour/article/view/1644">https://vaganov.elpub.ru/jour/article/view/1644</self-uri><abstract><p>В статье исследуется использование медиасредств и коммуникационных каналов в современной художественной практике. Рассмотрено применение синтезирующих, организационных, выразительных возможностей медиа в произведениях, относящихся к разным направлениям и видам искусства второй половины ХХ — начала ХХI веков. В проведенный обзор включены такие медиасредства и технологии, как радио, социальные сети, голограмма, видеопроекция, видеотрансляция, виртуальная реальность. С помощью примеров объединения выразительных возможностей разных искусств (танца, видео, театрального искусства), осуществленного посредством медиа, показано, что внедрение медиа может служить обогащению, развитию языка искусства, позволяет ставить и решать новые творческие задачи. В этом контексте в статье анализируются примеры новых пространственно-временных решений в театральных, танцевальных, перформативных проектах. Показано, что успешный синтез медиа с традиционными формами зачастую приводит к появлению новых жанров. В качестве примеров приведены киберперформанс и видеотанец.</p></abstract><trans-abstract xml:lang="en"><p>The article explores the use of media and communication channels in modern art practice. We considered the use of synthesizing, organizational, expressive media capabilities in works related to various areas and types of art of the second half of the 20th — early 21st centuries. The review includes such media and technologies as radio, social networks, hologram, video projection, video broadcasting, virtual reality. Using examples of combining the expressive possibilities of different arts (dance, video, theater art), carried out through media, it is shown that the introduction of media can serve to enrich, develop the language of art, allows to set and solve new creative tasks. In this context, the article analyzes examples of new space and time solutions in theater, dance, performance projects. It has been shown that the successful synthesis of media with traditional forms often leads to the emergence of new genres. Examples are cyber performance and video dance.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>медиа</kwd><kwd>современное искусство</kwd><kwd>арт-практика</kwd><kwd>художественный поиск</kwd></kwd-group><kwd-group xml:lang="en"><kwd>media</kwd><kwd>contemporary art</kwd><kwd>art practice</kwd><kwd>art search</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Меньшиков Л. А. Жанрово-стилевые особенности акционистских практик флюксус-движения в неоавангарде 1960–1970-х годов: дис. … д-ра иск.: 17.00.09. СПб., 2020. 500 с.</mixed-citation><mixed-citation xml:lang="en">Men’shikov L. A. Zhanrovo-stilevye osobennosti aktsionistskih praktik flyuksusdvizheniya v neoavangarde 1960–1970-h godov: Dis. … d-ra isk.: 17.00.09. 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